The advert features Andrea Bocelli who performs a song called ‘Festa’
The campaign which launched on Thursday, November 9, has a theme of celebrating both old and new festive traditions. A young boy grows Snapper the Venus flytrap who bring an unexpected twist to Christmas celebrations.
Charlotte Lock, Customer Director for John Lewis, said: “We are a nation that loves the traditions of Christmas - from classic traditions like pantos and putting up the tree to evolving new ones like crafting our own presents and Zoom get-togethers. Many of us have our own unique festive traditions and that makes them even more special.
The music is provided by the legendary Tenor Andrea Bocelli who performs a song called ‘Festa’, which means ‘celebration’, and is written and produced by Le Feste Antonacci specifically for the John Lewis advert. Maestro Bocelli said: "I am delighted to take part in this wonderful and unique tradition of Christmas storytelling. It is very special for me given the great support this will bring to both the John Lewis and Andrea Bocelli foundations.
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