Watchdog finds government 'Levelling Up' ads in local newspapers broke rules

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Watchdog finds government 'Levelling Up' ads in local newspapers broke rules
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The advert has been banned by regulators

The Department for Levelling Up has been found to have breached advertising rules, following the promotion of a government campaign on billboards and in local newspapers – including a publication in Grimsby.

The first of these newspaper advertorial’s appeared on the Grimsby Telegraph website on March 13, with the headline “Levelling Up! What is it and what does it mean for Grimsby” with text underneath stating it was compiled by a commercial writer. However, the Advertising Standards Authority says the adverts would “generally” be accessed via a newspaper homepage or by readers who interacted with a Facebook or Google ad.

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