Watches of Switzerland Opens Latest Multibrand Showroom in Midtown Manhattan

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Watches of Switzerland Opens Latest Multibrand Showroom in Midtown Manhattan
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Anchored by Cartier and Omega, the latest boutique will be the first to offer branded jewelry from Roberto Coin and Messika, alongside the watch assortment.

continues to expand its retail network in the U.S. with the opening of its latest multibrand showroom on the East Coast.

“We see this area as another area of opportunity to show off luxury timepieces to people, particularly the kind of people that are traveling in and out of New York on a daily basis,” said David Hurley,’s deputy chief executive officer.

“We’re certainly very serious about jewelry as a group. It’s about 7 or 8 percent of our overall sales, but obviously with the acquisition of Roberto Coin that’s going to change,” said Hurley. “We also feel that there continues to be an ever-increasing trend towards branded jewelry. And therefore to put in shop-in-shops for Roberto Coin or Messika that they can certainly sit side-by-side next to Omega, Girard-Perregaux or even Zenith, so we see it as complimentary.

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