Five London-based musicians model the brand's latest threads in an old Soho spot
Gerry's Club Soho is the underground alternative to its more celebrated neighbour, Ronnie Scott's.Haunted by happy memories of its heyday, the mid-century time capsule sticks around to please the bohemians. But recently it opened its doors to a pack of rising talent; or, rather, Wax London forced the entrance open to shoot a fresh set of London-based jazz musicians in the space wearing its latest capsule collection.That's Jackson , David , Chelsea , Josh and Abel .
Each lends their musical talents to the campaign, as well as their sense of style.To see how they all discover their own vibe in the capsule collection is a testament to the brand's wide-ranging appeal. Josh embraces the jazz, Chelsea achieves classic prep, and Abel looks fit for the British countryside. As for Jackson and David, they keep it timeless in flannel shirts, corduroy caps, tweedy jackets and the like.With this, Wax hits the right note and Gerry's embraces a new groove.
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