Wayfair is marking a significant shift from digital to brick-and-mortar retail with the opening of a store in Wilmette.
The new store, located in the revitalized Edens Plaza, has already created jobs and is drawing in customers familiar with the brand.Eager customers lined up outside the store at 5:30 a.m. for the 10 a.m. grand opening. The 150,000-square-foot space, formerly occupied by Carson Pirie Scott, has been transformed with Wayfair's signature purple color and contemporary home furnishings.Local residents are excited about the new addition to their community.
It’s my favorite store," said Dominguez.Wilmette Village President Senta Plunkett expressed enthusiasm for the store’s opening. She highlighted the economic benefits, noting that Wayfair is a major sales tax driver for Wilmette and has added over 200 jobs. "I’m quite certain that the rest of Eden’s Plaza will fill in soon now that Wayfair is here, and we’re also thrilled to introduce visitors to wonderful Wilmette," said Plunkett.
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