Sara Sigmundsdóttir proves Scandinavia’s biggest export isn’t hygge – it’s female strength.
sports going mainstream and social media offering a chance for us to see different types of bodies, she also thinks that Iceland has a unique position on women’s strength to the rest of the world. “I come from a place where Vikings come from, and they were probably all big-boned and strong, even the women,” she jokes.
Despite this, getting into fitness wasn’t plain sailing for Sigmundsdóttir. “I started exercising when I was 17 because all of my friends were in relationships so I decided I needed a boyfriend too, and I thought the only way to do that was to look good,” she says. So she started going to spin classes, which she hated, and then signed up to a military bootcamp-style training programme.
That’s how she built the muscles that now turn people’s heads. “When I take my jacket off in the airport to go through security, men look at their friends and say, ‘Oh she could beat you up.’ Is that meant to be a compliment? It’s a weird thing to say and they only joke about it because I’m a woman with muscle. I’d love to normalise that body shape for women across the world,” she says.
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