'We give everybody the opportunity to dabble in anything': a day in the life of Adobe's Rufus Deuchler

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'We give everybody the opportunity to dabble in anything': a day in the life of Adobe's Rufus Deuchler
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Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life.

. He has been working for Adobe for 17 years, and prior to that was a graphic designer. Based in Florence, Rufus has over 30 years of hands-on experience using Adobe software and to say he is passionate about Adobe would be an understatement.series.

In 2002 Adobe came out with a paper called Network Publishing. It was a white paper, and I remember very clearly sitting in my office reading that white paper. It was all about how in the future applications, workflows and everything will be integrated. And I thought 'wow, that's a really, really good idea'. Because at the time, I was using FreeHand for my vector graphics, I was using Photoshop for pixels, I was using QuarkXPress for my layouts.

I think that the way that Adobe can help in this creative path is supporting creatives across the board. We do that and in many different ways and the team that I'm in, it's called the Community team, my larger team. We do that with Adobe Live. We do that with events.

This is something that I've added to the title, so everybody was an Evangelist before, but now we are Evangelists and Community Advocates, and basically what that means is that we are constantly in contact with the creative community, whether it's for video for illustration for design or for photography.

As a creative professional when I was at school at the ArtCenter, I was the one spending countless hours in the computer lab at a time when teachers would would still say computers will never be a useful tool for designers. And I saw something there, so I spent a lot of time shifting pixels around with Photoshop version 1 and Illustrator 88 and all the first programs – I had this passion very early on.

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