Jones Road's foundation has been going viral on TikTok – here are our honest thoughts *affiliate
We hate to admit it, but we love it when there’s a bit of drama in the beauty world. Take earlier this year, for example, when Jones Road launched its What The Foundation Tinted Moisture Balm in the US – and it immediately caused a furore on TikTok.
Ever since then we’ve been desperate to try it out ourselves, and finally it’s available to buy in the UK, priced at £42 here. Containing jojoba oil and vitamin E and available in 12 flexible shades, it promises a lightweight “your skin but better” finish.“Admittedly this does look a little scary at a first glance – a pot of thick, paste-like putty.
“If you need more coverage or prefer a matte or velvety finish, this won’t be for you, but it has quickly become my ‘weekend’ face base for a minimum effort, no makeup-makeup effect.”
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