The Liverpool ECHO conducted a taste test of supermarket instant coffee - and one did not go down well
The Liverpool ECHO conducted a taste test of supermarket instant coffee to see if any stood out on price and flavour. Each reviewer was asked to taste test three cups of supermarket coffee from Aldi , Asda and Lidl . The benchmark was Nescafe Gold Blend, which costs £5.99 for a 200g jar in Tesco . Unlike our Jaffa Cakes taste test , the reviewers were told where each of the coffees was from. Each jar was similar in price and worked out at around 99p per 100g.
But, sadly for anyone who knows me, this Asda offering validated my insufferable point of view as it offered nothing in the way of taste or flavour. 'The main takeaway was that it opted for a smooth flavour, which could be a gateway for people who have never had a cup of Joe and are worried the caffeine hit could be too intense. Just know that it can get so much better than this.
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