We only got a bag of seeds but London's new flagship Apple Store has a lot to offer
Apple has proven itself resistant to the economic challenges a lot of consumer technology companies have faced of late and the opening of a new flagship retail store in one of London's most affluent areas embodies its ongoing success pretty perfectly. We got an early peek inside.
Like the company's other London stores in Regent Street and Covent Garden, the design of Brompton Road pays homage the site on which it's found; with seven meter tall floor-to-ceiling arched glass windows, the shape of which echoes the original arcade. As storefronts go it's hard to miss, especially when you can see what's inside.
Beats having to flag down a store rep in amongst the throngs of customers, as can be the case around the launch of new Apple products.Just as with its other flagship locations, Apple's new Brompton Road store will host numerous free events too; with training, talks and more, revolving around areas like fitness and creativity.
Artists Tin&Ed alongside producer Just Blaze, talking about the creation of the United Visions AR experience., created for the Getty Museum by Tin&Ed and award-winning producer, Just Blaze), as well as illustration sessions, where attendees will be shown how to create using 'inspiration from the local blooms,' as Apple puts it.The staff in Apple's retail stores are a famously passionate bunch and that rang true based on the interactions we had during the preview event.
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