We're dumb, so we tried to re-create Lexus' old ad with our buttery smooth Genesis G90 luxury sedan. Did we succeed, or did the glasses come tumbling down?
We're dumb, so we tried to re-create Lexus' old ad with our buttery smooth Genesis G90 luxury sedan. Did we succeed, or did the glasses come tumbling down?Studying Genesis ’ emergence from beneath the Hyundai shadow, the parallels to Lexus’ birth in 1989 are undeniable.
Sort of—not really. Problems with our plan sprang up immediately, not least that the G90’s long hood is nowhere near flat like that original Lexus’s was—it instead plunges sexily from the base of the windshield down to the grille, leaving two distinct fender peaks on either side. The hood’s angle and convex shape precluded us from placing anything there with any hope it’d stay put without sliding or falling over.
Wind was the enemy, not the Genesis’ ride quality. Our test took place behind a thicket of trees—as soon as the G90 emerged from their cover, the mild gusts present that day knocked the glasses over. Did we outdo Lexus? In terms of advertising quality, no. But the G90 is remarkably smooth, and yes, that includes its twin-turbocharged and supercharged V-6 engine.
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