Will their friendship survive this?
Anyone who follows makeup YouTube will know that it has already been a pretty spicy weekend of drama.James has lost over a million subscribersJames also issued a video, but this one was an apology to Tati and her husband – also named James. Bare-faced and clearly teary, his eight-minute response had nearly two minutes of dead air where he was trying to compose himself.
The current beef between James and Tati started in April, when James promoted Sugar Bear Hair vitamins.Tati has her own vitamin company – Halo Beauty – and felt that he had betrayed her by working with her biggest competitor without telling her. James then apologised, claiming that he’d only worked with Sugar Bear Hair because they had helped him with security when he was at Coachella and the crowd became unsafe.
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