Social media platform X is now hiding your likes. In an update posted on the platform formerly known as Twitter earlier this week, X’s engineering team said it would be making all users' likes private. That means that users will still be able to see their own likes, but others will not — putting an end to a feature that many had long used.
FILE - Computer monitors and a laptop display the X, formerly known as Twitter, sign-in page, July 24, 2023, in Belgrade, Serbia. X’s engineering team said it would be “making Likes private for everyone to better protect your privacy” — that means that users will still be able to see their own likes, but others will not — putting an end to a feature that many long-used. The change went into effect Wednesday, June 12, 2024.
Users also received a pop-up notification that seemed to suggest the change would result in more user engagement.According to the engineering team’s update, like counts and other metrics for a user’s own posts will still show up under notifications. Posts still appear to show how many likes they have — but the author will be the only person who can see a list of those who liked it.
The option to hide likes was previously just available to paying Premium subscribers. When X announced that option in September, itKeeping children safe on social media: What parents should know to protect their kidsthat have come to the platform since billionaire Elon Musk purchased it for $44 billion in 2022.
The in-app changes have seen mixed receptions on the platform. In the early days of X stripping the verification badges from prominent officials andamid ongoing concerns about content moderation and hate speech on the San Francisco-based platform, which some researchers say has been on the rise under Musk.
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