'It's not what it was,' one shopper said The High Street stalwart - founded in Leicester 90 years ago, now based in Worksop - has warned it's on the brink of collapse, putting 12,000 jobs at risk What happened? Read more:
Some analysts have pointed out that rivals seem to offer similar goods at lower prices.
Retail analyst Catherine Shuttleworth said the typical Wilko customer tended to be very focused on price. While these locations are convenient for shoppers without cars, since the pandemic there's been a shift to bigger retail parks and out-of-town options with more space. "B&M and Home Bargains have really invested in their stores - and since the lockdowns in the UK, customers are really after that shopping experience.
But some customers feel Wilko is one of the last bastions holding on amidst a decline of the High Street."It's a bit like the old Woolworths and it would be a huge loss - not everyone likes online shopping,"Wilko has already borrowed £40m from the restructuring specialist Hilco, cut jobs, rejigged its leadership team and sold off a distribution centre as it faced a cash squeeze after falling to a loss.
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