People have called out celebrities for using poor African children as 'accessories'.
Those who criticise the complex also argue that it’s not the intentions nor the actions that are wrong but rather its approach.
But there are other true narratives from these continents, thriving parts, beautiful landscapes, positive stories which are seldom shown. ‘It’s not about individual intentions but impact. Its impact is the continued dehumanisation and colonial infantilisation of over a billion Africans. The white saviour complex can be traced back to the racist brutality of colonialism.’‘This isn’t a criticism of the work they aim to do to eradicate poverty obviously. It’s about approach, one-dimensional depictions of blackness in videos that have affected the mainstream perspective of power dynamics.
‘David Lammy’s tweet has made my red blood boil! This world needs more ‘saviours’, no matter their colour,’ wrote one person in defense of the presenter.But the use of celebrities to help ‘rescue’ Africa from poverty or disease was also criticised, the non-profit sector’s watchdog. They urged agencies to stop chasing celebs and focus on those who need the help.
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