Arla Foods' initiative to cut cows' methane emissions has sparked fury among some shoppers, but health authorities insist that these fears are unfounded.
Angry shoppers are filming themselves pouring cartons of milk down the sink, in protest against a dairy firm's controversial environmental initiative.
If successful, the initiative will then be rolled out to the 9,000 farmers who make up Arla's global cooperative. DSM-Firmenich, the firm that manufactures the additive, is also gearing up to open a Bovaer facility in Scotland as it prepares to increase production. Because of this, health authorities in the UK and abroad have labelled the supplement safe for animals, producers and consumers.
Some consumers called on manufacturers to label groceries that come from farms using the additive, while others even vowed to entirely boycott the supermarkets involved in the trial. Arla has hit back at what it called a "significant amount of misinformation" circulating online. In the wake of widespread social media backlash, the dairy firm published a statement on its website to allay its customers' fears.
How is Bill Gates' involved in the dairy initiative? Conspiracy theorists were quick to make links between Arla's initiative and Bill Gates, who has previously invested in another methane-reducing supplement.
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