This is the trailer for '22 Kids and Counting', a 4-part programme on Channel 5 that documents the Lancashire-based family's life during lockdown and the perils of homeschooling.
The Radfords now boast a lavish lifestyle - with Noel seemingly owning a Porsche. READ MOREBritain's biggest family - famously known as The Radfords - have come a long way from their former days of financial hardship and strict £250 budget weekly shops.
In February this year, the Radfords were seen travelling in style in their £40,000 motorhome, even declaring it the 'best thing' they had ever purchased. Meanwhile in September 2023, the Radfords said they were 'recharging' at a 'lovely weekend away' just weeks after returning from a whopping £60,000 break to Florida. The holiday would mark the family's 18th vacation in 20 months.
So how are the Radfords able to afford their luxurious new way of life? Here FEMAIL delves into the family's finances - from their flourishing pie business to their substantially paid social media posts. Left: Sue Radford posted an adverty for George at Asda in August 2022. Right: The Radford family film an advert for EE in February 2022
In the past two years, the Radfords have worked with brands such as George at Asda, The Next Step, Emma mattresses, Frubes, StudioCanal and EE on sponsored posts. For instance, Sue promoted an 18-kilo washing machine by the British appliance brand Cater-Kwik - which is based roughly an hour away from the Radford home - on the family's Instagram page in June 2021.
She then ended the clip by telling her followers that the brand was giving them the chance to buy one of the machines for £80-a-month interest-free. In February 2022, the couple's children modelled The Next Step clothing range as part of a collaboration with George at AsdaNoel and Sue welcomed their first child together in 1989. The most recent addition to their super-sized brood was Heidie, born in April 2020.
Since the start of 2020, the Radfords have posted a total of 18 sponsored posts on their Instagram feed. Noel, 52, and Sue, 47, have been married for over 30 years and welcomed their first child together in 1989 They explained: 'With 350,000 subscribers, the Radford family could collect in excess of £10,000 for a dedicated YouTube video.'
What's more, the expert noted how the couple will also be earning passive income from ad revenue too.According to Social Blade, the channel has received over 70.4m views in the past five years - meaning they could have made £1,050,000 in ad revenue.TV SHOW Alongside their growing social media presence, the Radford family are also the stars of their own reality TV show 22 Kids and Counting - which has run for three series.
Despite the fact the family have now filmed 30 episodes, brand expert Andy Barr - CEO of digital marketing and branding agency 10Yetis - believes Noel and Sue will have been paid less than £10,000 for each show. Off the back of this success, the expert said this could have negotiated their way up to £3,000 per episode in season two.
Describing how the family 'taps into viewers' curiosity, brand expert Nick Ede said: 'They are relatable to fans, which is why Channel 5 clearly loves them. In a statement posted on their Facebook page, the father-of-22 wrote: 'Sorry that we can't reply to every email that we receive each day as we are busy making pies.
In the most recent episode of their show, Noel revealed that he has made over 2.5m since 1999 - which means their total sales would be around the £9,375,000 mark. The couple, from Morecambe, Lancashire, married at Kendal Parish Church in 1992 and have gone on to welcome 22 children together In their most recent statement, it appears as though Noel took £276,500 out of the company - but has since repaid £152,300.
In the last financial year, reserves in the company increased from £25,500 to £72,350, which suggests they made post profits of £46,800. According to Rick, Noel and Sue could feasibly now be paying less tax now that the Radford Pie Company is a Limited Company.
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