'Underconsumption core' is a new trend that's all about embracing simplicity and minimalism -- but with a twist. The trend is resonating most with Gen Z and…
Similar to the de-influencing trend, where people encouraged others not to buy the latest product, underconsumption prizes quality over quantitySocial media has made it very easy for people flaunt their latest purchase. But a new trend is flipping the script.
Instead of flaunting luxury goods, people are promoting their simple, stripped-down lives and sharing how they're finding joy in owning fewer things. Some examples include using every bit of a beauty product, buying reusable packaging, thrifting everything and anything and not spending money on new clothes.
"These fads have come along over the last 50 years and probably longer than that. These fads have often been prompted by economic downturns, where people have less money and they learn to make their lives as fulfilling as possible with less income," he said, Much of Gen Z is stressed out about money, but a trend going viral on TikTok called "soft saving" could do them more harm than good.
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