Sadly, purpose statements at all too many organizations are just empty words. The companies that issue them don’t live up to their lofty promises. But research by Bain & Company identified some companies that are the exceptions. They employ four methods to turn their statements into reality.
Sadly, purpose statements at all too many organizations are just empty words. The companies that issue them don’t live up to their lofty promises. But research by Bain & Company identified some companies that are the exceptions. They employ four methods to turn their statements into reality.Most large companies like to have purpose statements. They put those statements on websites, in ads, and maybe on the walls of plants and offices.
A bold purpose, so their leaders seem to believe, will motivate employees. It will help everyone pull together toward a worthwhile goal.is a partner in the Boston office of Bain & Company. He heads the firm’s global agile enterprise practice. He is the author ofis a partner in the Los Angeles office of Bain & Company. He leads the firm’s stakeholder strategy work. From 2016 to 2022 he was the executive director of the Drucker Institute.is a Bain & Company partner based in Chicago.
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