What the Cuties controversy teaches Hollywood - get the poster right

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What the Cuties controversy teaches Hollywood - get the poster right
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  • 📰 The Telegraph
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'Hasn't Hollywood learned its lesson?' Cuties

As Oscar Wilde might have said of social media marketing strategies: there is only one thing worse than nobody knowing what your film is, and that is everybody thinking they know what your film is, but being completely wrong. We’ll come to poor old Cuties in a moment, but first let us consider the cautionary tale of Cordelia, a British psychological thriller opening in cinemas next month.

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