From September, Pret subscribers will no longer benefit from its free drinks perk or a food discount
is ditching its “too good to be true” free drinks perk and food discount for subscribers, with analysts suggesting the chain needs to “rethink its strategy”.will end in September, the coffee chain said in a statement, as it looks to provide “better value for everyone”.
“It was an innovative way to reconnect with our loyal customers and introduce Pret to tens of thousands of new ones, bringing customers back into our shops with an offer that almost seemed ‘too good to be true’. Dougie Hastings, director of strategy at Yonder Consulting, said: “Pret dominated the office-worker lunch market for many years, but struggled with the sudden barrenness of London during the Covid-19 pandemic despite the introduction of its subscription offering and mobile app.He added that now it is much like the rest of the market.
“Pret needs a full rethink of its strategy – either upping the in-store experience or reducing its costs. Its recent move to crackdown on customers sharing their Club Pret subscription may bring them some added income in the short term, but at the end of the day, major strategy changes are required.”
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