What the Tech: Google to keep an eye on you through cookies

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What the Tech: Google to keep an eye on you through cookies
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Montgomery, Alabama

In a recent announcement that has sent ripples through the privacy world, Google has decided not to phase out third-party cookies in its Chrome browser. This reversal of a previous commitment means that Google will continue to track your searches, website visits, and clicks within the Chrome ecosystem and allow companies to do the same, even if you’ve never visited those websites.

While changing your browsing habits might seem inconvenient, the trade-off for enhanced privacy could be worth it. Google’s decision has sparked a renewed focus on online privacy, and it’s up to individual users to decide how much of their personal data they are willing to share. Since Google first announced a change to third-party cookies and their “Privacy Sandbox” way back in 2020, we may have a long wait to see what’s going to change.

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