Here’s what to know about the true history of the Pop-Tart — and what the movie “Unfrosted” gets right and wrong.
In this April 29, 2013, file photo, Kellogg’s brand Strawberry flavored Pop-Tarts are arranged for a photo in Surfside, Fla. First, there was the Flamin’ Hot Cheetos biopic . Then came “Tetris”; “Air,” about Nike Air Jordan sneakers; “BlackBerry”; and “Barbie.”The latest is “Unfrosted: The Pop-Tarts Story,” a satirical history that Jerry Seinfeld has expanded from his stand-up act.
The process was initially used for dog food, but it also allowed fruit filling in, say, a toaster-prepared breakfast pastry to stay both moist and bacteria-free. Unfortunately, yes. The name was later changed to its current Toast’em Pop Ups, but is that really much better?Post jumped the gun and unveiled Country Squares to the press in February 1964, four months before they were ready to sell, allowing Kellogg’s time to frantically rustle up its own, much-better-named version.
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