Here are some hard-won lessons learnt while making fashion choices for a horological show.
s own watch fair next month, you might be thinking it will be all about timepieces and that’s it. That was my thinking when, two decades ago, I attended my first watch fair, venturing to Switzerland for Baselworld.
The next day, fortunately a free one, found me exploring Basel for sartorial assistance. It wasn’t a long search. A 10-minute tram ride from my hotel brought me to emporiums I’d never previously encountered and I was soon laden with shirts from HSoda jacket from Globus, Ralph Lauren gloves from Grieder, vibrant sweaters and slip-ons from Zara.
The fair had attracted more than 100,000 devotees and while a few might have been wearing vintage, all seemed to be wearing exotic. Quite a few were double-wristing; the fair seemed to be a chance to show what you’ve got, a chance they weren’t wasting.
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