I made the move from political operative to media analyst. Here’s how it can actually work.
NBC’s massive error in judgment in hiring Ronna McDaniel doesn’t mean operatives should be off limits as analysts, writes Jeff Greenfield. | Patrick T. Fallon/AFP via Getty ImagesJeff Greenfield is a contributing writer at POLITICO Magazine covering U.S. politics. He’s a five-time Emmy-winning network television analyst and has written multiple books about American politics.
So I know what it’s like to make the journey that Republican National Committee Chair Ronna McDaniel seemingly tried to do when she accepted a role as a paid contributor to NBC News, before being ousted after a revolt at the network. As one of a small army of one-time political operatives-turned-news analysts, I have a clear, firm view on whether such a move is defensible: It depends.
Still, NBC’s massive error in judgment doesn’t mean operatives should be off limits as analysts — and that includes hiring a conservative, Donald Trump-supporting political observer. Or, to get personal again, back in 1980, I was making the argument that Ronald Reagan was competing aggressively and successfully for traditional Democratic working-class votes. Thirty-five years later, in this space, I was writing that Trump wasthan conventional wisdom suggested, and that Hillary Clinton was a uniquely vulnerable candidate.
For some of us, the transition to journalism meant moving beyond the role of a commentator. I spent time freezing in the snows of Iowa and New Hampshire; pushing my way through the mosh pits of convention floors; covering the last days of apartheid in South Africa — you know, reporting.
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