Chipmaker Nvidia threw a big showcase for itself, and the entertainment industry came along for the ride
GTC in San Jose, Calif., where researchers, developers and other stakeholders from industries ranging from health care to automotive convened.
“We emphatically believe is going to be a workflow enhancement if used correctly, if sourced correctly,” said Kerris in an interview with Variety Intelligence Platform. “With that comes a lot of responsibilities to ensure that content is sourced properly.” Beyond the Silicon Valley confab, AI remains a polarizing topic in Hollywood — a central subject during the 2023 WGA and SAG-AFTRAAt GTC, Ed Ulbrich, chief content officer and executive vice president of production at AI startup Metaphysic, acknowledged this divide, saying some Hollywood studios are “all in — and then just down the street at another major studio, we are heretics.
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