Free prosecco and gifts are available for the first wave of customers
The business is best known for its lifestyle and fashion items for all genders and ages, boasting traditional British styles. White Stuff opened today on Peter's Lane, in a 1,800 sqft unit between the Swarovski and Reiss stores.
The brand's original name is a play on Boys from the Blackstuff, Alan Bleasdale's iconic 1980s series set in Liverpool. It now has more than 100 stores across the country, with some hosting events for families.
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