The New Orleans Saints in France. The Atlanta Falcons in Germany. The Pittsburgh Steelers in Ireland. The NFL’s global markets program allows teams to market in specific countries. KaplanSportsBiz on the new pairings announced Tuesday.
So the NFL’s global push allowing teams some free reign is being closely followed in this country. It’s hard to judge success so far. American football is not greatly popular outside the U.S., though the German market, which will now have five NFL teams marketing there, has demonstrated great passion for the sport.in Munich . Expressions of interest in getting in the queue for the two Frankfurt games this fall already are outpacing last year’s figures by 100 percent, O’Reilly said.
The Falcons chose Germany for that demonstrated passion, but also because of the estimated 30,000 flag football players there, said Greg Beadles, the team’s president. “So we’re one of the leading teams in the NFL girls’ flag football,” Beadles said. “Second, most military, U.S. military bases in Germany salute to service. And that outreach for us is huge. We’re always kind of recognized in that space.” Salute to Service is the NFL’s military appreciation platform.Also, German company Mercedes-Benz has naming rights for the Falcons’ stadium, he added. The team hopes to play a game in Germany, Beadles said.
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