NBCUniversal's head of advertising Linda Yaccarino is set to become the new CEO of Twitter, Elon Musk confirms.
abc.net.au/news/former-nbc-universal-executive-linda-yaccarino-new-twitter-ceo/102337660NBCUniversal's head of advertising Linda Yaccarino is set to become the new CEO of Twitter, Elon Musk has confirmed.She interviewed Elon Musk about his vision for Twitter at a conference last monthbut would not identify the executive, sparking speculation."I am excited to welcome Linda Yaccarino as the new CEO of Twitter!" Musk said in a tweet.
Yaccarino and her 2,000-member global team are credited with generating more than $100 billion in ad sales and launching the ad-supported streaming service Peacock.At NBCU, Yaccarino has used advertising to advance equity and helped launch initiatives like BOLD — a program for employing veterans — and the #ShesMy campaign to uplift women and girls.
As Ad Council Chair, Yaccarino partnered with the business community and White House to create a COVID-19 vaccination campaign, which featured Pope Francis and reached 200 million Americans.Loading YouTube contentHad she met him before the conference? NBCU has had partnerships with Twitter, so it's possible she spoke to him before.At the event, Yaccarino encouraged the audience to welcome Musk with applause and praised his work ethic.
After buying out the social media company for $44 billion in October, Mr Musk fired Twitter's previous CEO, Parag Agrawal, and then laid off half its staff.
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