Midcentury chairs propped up all of fashion's favourite campaigns in 2019, in the process becoming as covetable as the clothes they were supposed to be selling.
to create a large sofa made from materials upcycled from Balenciaga’s old collections, debuted to general hysteria at Design Miami.
Russian-born, New York-based designer Harry Nuriev made use of old Balenciaga stock to fill a couch for Design Miami.made sure that its Michel Buffet chairs were firmly in the limelight when it opened its new London flagship, and model Maggie Maurer co-starred with a well-placed Wassily lounge chair in Mother of Pearl’s lookbook
in November. Meanwhile, on the high street, H&M Home’s rattan take on Hans Wegner’s CH25 series of chairs promptly sold out.“It shows depth and reference past just fashion,” says the creative director Alex Eagle, when asked why expensive chairs have resonated with so many designers. “Designers now want to align themselves with furniture designers, artists or architects more so than [with] other fashion designers from the past.
The common thread with this trend? The midcentury style to which the fashion pack is consistently drawn. The names Arne Jacobsen, Hans Wegner, Charlotte Perriand, Eero Saarinen and Michel Ducaroy might not be as familiar to the masses as the houses that appear at fashion week, but make no mistake they are influencing fashion’s most famous influencers right now.It’s a logical evolution in the style landscape.
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