Avocados’ popularity has skyrocketed in the U.S. thanks to Mexico, which provides nearly 90% of U.S. avocado supply. Can the U.S. ever catch up?
Avocados have become nearly ubiquitous in American society, served at fast-food outlets and fine dining alike as demand grows. The U.S. Department of Agriculture reports that U.S. avocado consumption has more than tripled since 2001.The USDA reports that about 90% of all avocados eaten in the U.S. come from Mexico, totaling an estimated $2.7 billion in imports for 2024.U.S.
"We're just a teeny-tiny player now in the big picture," said Mary Lu Arpaia, a subtropical horticulture extension specialist at the University of California, Riverside."The cost of production here in California is very, very high," said Arpaia."We have resource limitations on water availability and water quality. ... Real estate is very expensive.
More than 80% of Mexico's avocado exports go to the U.S., and its industry is still growing. In 2022, Jalisco became the second Mexican state to meet certain requirements allowing it to trade its avocados with the U.S., opening up more opportunities for other farms and additional fruit to flood the market.
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