I am an editor and content specialist based between Paris and London covering fashion, beauty and Web3. Consultancy clients span brands and digital platforms while my editorial portfolio includes ELLE USA, Fashionista, Vogue UK, Telegraph Luxury, WWD.
BugattiNovember 8-11. Successful bidders will receive an exclusive digital shoebox which can be redeemed for the physical version and digital twin from November 13. While the sale will be conducted using cryptocurrency, there’s a direct on-ramp viaAccording to Bugatti international Managing Director Wiebke Ståhl the Web3 auction mechanism reflects and celebrates the brands’ “shared pioneering spirit.” The two brands share a “relentless drive for perfection,” he said in a statement.
The focal point of the X Crazyfast boot is adidas’ Speedframe sole plate technology. According to the brand, this creates the lightest possible structure while providing a rigid plate for rapid acceleration. The boot’s Aerocage—an engineered lining designed to provide ideal support by hugging the mid-foot—and Aeropacity Speedskin—a single layer breathable monomesh—are designed for both speed and stability.
Two phrases that have shaped the values of both companies appear on the side of the boot. “Impossible is Nothing” for adidas and and “Create the Incomparable” for Bugatti. In a nod to the Bugatti founder, the Ettore Bugatti insignia appears in repeat across the rear three-quarter of the boot. The boots will be delivered in a box inspired by the weaves of carbon fiber from which many of the Bugatti hyper sports cars are constructed.
Nick Craggs, General Manager and Senior Vice President, adidas Football, noted that the X Crazyfast is crafted for the speed and performance of “a game that demands players move and react faster than ever.”limited-edition sneaker collaboration with BAPE
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