This time, it'll work. No really, the NHL wants you to believe it will. Pucks in Atlanta, round three. With a better-run organization, can a Georgia-based hockey team work? seangentille and RussoHockey analyze:
The Thrashers? They added five goalies in the draft process. The best save percentage in the group in the ensuing season was Norm Maracle’s .890. Of the skaters selected, defenseman Yannick Tremblay had the most points in 1999-2000 with 31. Two drafted forwards had more than five goals.
Relative success aside, the long-term damage had been done; the 2006-07 season was the second played under the ownership of the Atlanta Spirit.The Spirit were the last, most problematic owners of an Atlanta NHL team. They weren’t the first. The original Atlanta Flames left for Those leftover funds manifested in low payroll numbers. The overall mindset also led to things like a weight room that initially looked like a “health club,” Ferraro said, stocked with supported weights, calf machines and other equipment with zero utility for professional hockey players. Members of the inaugural roster moved to the area without much in the way of resources like real-estate advice or doctor recommendations, something that today would be unthinkable.
By 2005, Steve Belkin, the owner with the largest personal stake at 30 percent, was being sued by the rest of the group over a botched Hawks transaction; the legal proceedings lasted until December 2010. Belkin did not contribute to any cash calls during the five-year mess. Amidst all the legal backbiting between the partners, and the pall that cast over the franchise, were other public missteps. The biggest, according to Ben Wrighta longtime Spirit employee who managed web content for the Thrashers, was when owner Bruce Levenson, in a “town hall” meeting with season-ticket holders, told a roomful of the Thrashers’ most dedicated supporters to “just deal with” price increases.Waddell was succinct: “It was an ownership issue, not the city that failed.
“We lived in fear. And we worked in fear. And that’s why it worked. I think the Southern markets have to be done that way,” Adler said. “The reason we did better than the Hawks is they were arrogant. ‘We’re the NBA. They gotta come.’ ‘Well, OK, we’re gonna show them.’ And we did. We outworked them. We out-sponsored them.”
“You were jamming I-don’t-know-how-many people into one highway that goes into two exits. You got no chance,” Ferraro said. “So people are like, ‘I’m not going down there. I’m never going to get in. I’m never going to get out. It’s a weeknight.’ In the years after the Thrashers’ founding, the core of the hockey-fan market has coalesced around Alpharetta, home of The Cooler, a two-sheet ice complex located off the Georgia 400 section of US-19. One of the rink’s core customers is the Atlanta Amateur Hockey League.
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