In the U.S., 7-Eleven means Slurpees and Big Gulps; in Taiwan, the convenience chain is far more crucial to daily life. Want to buy an airline ticket or renew your driver's license?
When I visit my family in Taichung, Taiwan, I've learned to never ask where we are going, because the answer is always the same: first, 7-Eleven. Going to Taiwan has always meant going to 7-Eleven. My uncle runs a few stores in Taichung, Taiwan's second-largest city, and it’s often our first stop after the airport. When I visited last month, I learned 7-Eleven aphorisms abound in Taiwan.
Driven by sales of Slurpees and Big Gulps, the chain grew to more than 66,000 stores. But it struggled after the 1987 stock market crash, and in 1990, the company filed for bankruptcy and was sold to 7-Eleven Japan, according to Times archives. Executives with Uni-President Enterprises Corp., the parent company, decided to create a chain of stores inspired by the clean, brightly lit supermarkets they saw in America and bought a license to the 7-Eleven name in Taiwan.
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