Tickets for Taylor Swift's 51 shows in Europe are 87 percent cheaper than her remaining U.S. shows, providing a model for U.S. concerts.
for fans eager to hear the singer-songwriter perform new tracks like “Fortnight,” “Down Bad” and “Florida!!!” from her new album,But those fans may be in for some sticker shock. Prices to see Swift at one of her final nine shows in the United States have increased following the release of the album April 19, with the average get-in-the-door price — the lowest price available — hovering around $2,600 per ticket, according to data from TicketIQ.
The reason for the huge difference in price, experts say, is due in part to longstanding consumer skepticism about resale tickets in most of Europe. That’s coupled with a much more aggressive regulatory environment where artists and consumers are empowered to report and remove illegal ticket listings, and where prices are kept low thanks to laws limiting how high tickets can be marked up over face value.
Adopting European-style regulations in the United States by restricting ticket markups to 20% above face value would transform the concert business overnight and likely drive prices down dramatically on the secondary market. Markup caps would also likely make programs like Ticketmaster’s platinum ticket pricing obsolete and significantly reduce the number of ticket brokers and bad actors using bots to disrupt ticket sales and illegally buy up tickets.
Shemtob notes that Europe’s ticketing rules aren’t just about protecting price, but are also designed to empower citizens to take action.
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