As Gabriela Hearst’s departure from Chloé is confirmed, here’s why we need more sustainably-minded creative directors in fashion.
It’s worth remembering that the current generation of creative directors did not learn about sustainability at fashion school, which is perhaps why so many are so reluctant to talk about it. As Loewe’s creative director Jonathan Anderson said on stage at the
in Copenhagen this month: “I wish that when I went to school, [sustainability] was the thing. I’m learning about it in a backwards way.”– the practice of companies deliberately not communicating the work that they’re doing – is a growing trend across fashion that could end up slowing down environmental action. Ultimately, it creates less pressure for the brands that are lagging behind to actually take action.
Given the urgency of the climate crisis we’re facing, we need creative directors to drive home the importance of addressing fashion’s impact on the planet. After all, isn’t the role of fashion to inspire? To tell the stories that matter? There’s no doubt that Hearst has left her stamp on the industry, and will continue to do so. We need more designers to follow suit.
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