With little chance of winning, other spending priorities, and bearing scars from previous failures, Australia made the pragmatic choice
It is said that endings are marked by whimpers, not bangs, but the same can be true of beginnings, too. The host of the 2034 World Cup was not revealed in a gaudy coronation — or even a press conference — but by a technicality. With the 2030 World Cup slated to be hosted across three continents — Europe, Africa, and South America, with North America hosting in 2026 — ’s rotation system meant only Asian and Oceanic federations were eligible to bid for the following edition.
argues the October 31 deadline for parties to register interest was more procedural than practical — requiring Football Australia to effectively sign a form rather than produce detailed plans. If Australia had submitted those papers, the next key date would have been November 30 — asking them to agree with “the key principles of the bidding process”, before delivering an extensive proposal in July 2024.
that the tournament may lose money, but other regions have more commercial clout. Middle-Eastern time zones are more suited to European and North American markets, leading to better TV deals, while state-sponsored projects . The example of Visit Saudi and the 2023 Women’s World Cup in Australia, in which a backlash from players forced a proposed sponsorship deal to be shelved, is an illustrative case study.
members, including the Asian Football Confederation. Saudi Arabia have signed multiple memorandums of understanding — effectively strategic alliances — including one with the Confederation of African Football in May 2023 to foster “growth opportunities for African and Saudi football”.
president Gianni Infantino had called on AFC nations to “unite” around a single bid from the confederation. The subtext, with Saudi Arabia’s resolve far more concrete than Australia’s, was clear. On October 18, Infantino’s comments were entrenched by further comments from member nations. Japanese FA executive Tsuneyasu Miyamoto reiterated that “it’s time for Asia to get united and make a single bid from Asia”, while noting that Australia previously benefited from such solidarity.
executives last month. “We spent a lot of money on our bid process,” Victor Montagliani, the vice-president of the
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