Why Buying Luxury Watches is a Waiting Game

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Why Buying Luxury Watches is a Waiting Game
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'The C1 Bel Canto is a watch that should not exist at its RRP, making its success a foregone conclusion.'

“The C1 Bel Canto is a watch that should not exist at its RRP, making its success a foregone conclusion.”Arguably, buying a watch has always been a journey of discovery, but when it comes to exploring an entirely new brand, it becomes a literal opening up of an undiscovered country. If you are a Joy Division fan, you might even think of Unknown Pleasures realised. Even if one is not so poetically inclined, getting into a new name in watchmaking is equal parts trepidation and transcendence.

Despite being a recent arrival in watchmaking, Christopher Ward has fulfilled what I consider to be a reasonable grace period, from its inception in 2004, to be taken seriously. It now fits properly into the constellation of brands I regularly look at when considering a new watch. Of course, the price and nature of the Bel Canto ultimately convinced me to push Christopher Ward ahead of many brands whose watches I have wanted for decades, in some cases .

That Christopher Ward reached out to me, I found deeply impressive. Of the many pieces I expressed an interest in, the attention of both brands and dealers have been, shall we say, tenuous. When demand is plentiful, this is unsurprising but I must dutifully report to those of you knew to this hobby that it was like this even 10 years ago .

While I would argue that the love for Gerald Genta-designed watches is properly separate from an appreciation of the luxury sports watch, there are overlaps. The Overseas is not one of them, with this watch having a rather interesting history that I do not have space to get into. Suffice it so say though that the Overseas is a sports watch, its history begins in the 1990s, and continued to evolve up to the early Aughts.

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