I am the Group Vice President of Digital Marketing and Digital Transformation of Thales, a global leader in advanced technologies, investing in digital and 'deep tech' innovations: artificial intelligence, big data, connectivity, cybersecurity, and quantum technologies.
To grasp the essence of 'Digital for Good', it is essential to acknowledge that technology, even when created with the best intentions for the greater good, is not inherently immune from producing adverse effects in society.
Technologies aiming at replacing a polluting one with a cleaner one, can be an illusion as this might overlook the need for more systemic change. For example, replacing internal combustion engine cars with electric vehicles doesn't address the underlying issue of car-centric urban planning and the associated social and environmental impacts. Technologies which become a 'band-aid' solution, without tackling the underlying root causes of issues is the trap in which not to fall into.
Digital for Good is about acknowledging the current and long-term impact of paradoxes posed by technology to address its unsustainable nature for the well-being of society. It aims to harness its benefits responsibly while maintaining a balanced and nuanced perspective about the potential negative externalities that might arise from its advancement.
As we harness the power of digital technology, it is our collective responsibility to ensure that it serves not only as a tool for innovation and efficiency but also as a catalyst for a more sustainable, equitable, and ethical future benefiting humanity.
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