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Based on their shopping habits on social media, Americans have the potential to spend upwards of $59 billion, according to a new study.
ð¡ > ð¡Social media users said they like using platforms for shopping because it makes the experience easier or more convenient , they’re already on social media often enough , and because they can see exactly how products are used or how they perform . Close to two-thirds were generally satisfied with the products they’ve bought through social media, compared to traditional online retailers. Similarly, 68% described their average experience as positive.
A fifth have also used social media platforms as a way to participate in live-streaming shopping events, and 83% of them likely purchase products shown as a result. The study also found that, over everything else, Americans primarily use social media as a method of product discovery before making purchasing decisions.
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