Why Goldman Sachs is helping its clients launch ETFs

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Why Goldman Sachs is helping its clients launch ETFs
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Firms should offer ETF products because investor demand is not slowing down, according to one Goldman Sachs ETF expert.

Investor demand for exchange-traded funds is not slowing down, and firms without ETF offerings may risk losing business, according to one Goldman Sachs expert.

"Any number of our clients would tell you, the opportunity cost of not is greater," he recently told CNBC'sIf a firm does not have ETF offerings, Sachs thinks"eventually those assets are going to leave and go to a competitor that does.", a digital platform that helps clients launch, list and manage their own ETF products. The accelerator launched in 2022 in response to what Sachs described as significant client demand.

"While we wouldn't call that a big boom, it was certainly a catalyst. The idea was it made it easier to launch an ETF, but it didn't make it easy," Sachs said."At one point, we had more than 41 clients that had called us with exactly the same problem: 'How do I do this, how do I move quickly and can you help us?'"

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