The economic downturn, US lawsuits and the fear of rising tech rivals could be reasons for the firm’s 'code red” alert, but it still has an AI ace up its sleeve
that the first indication that something was up came when he couldn’t access his Google Nest Hub smart home control. “When I went to check my work email,” he wrote, “I was still in a waking state and couldn’t make sense of why I was getting so many emails asking if I was OK. Scrolling further down, there was a form email from PeopleOps indicating, as you may have surmised by now, that my employment at Google has been terminated.
Why the panic? Three reasons, in ascending order of urgency. The first is that the tech industry knows there’s a downturn coming and that it massively overrecruited during 2021 and 2022. To date, the main companies have fired about 200,000 employees. Second, the alleging that it illegally monopolised the online ad market through, according to the Politico website, a “years-long practice of self-dealing, anticompetitive acquisitions and forcing businesses to use multiple products and services that it offers”.
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