‘Secret sustainability’ is on the rise, with companies loath to talk about their ecological credentials. Why?
There’s a factory in Asia that uses only a single litre of water to make a pair of jeans. That’s 346 litres less than Levi-Strauss estimated it took to make a pair of its jeans in 2015. Wouldn’t you love to buy your jeans from this amazingly innovative factory? Me too, but I don’t even know what it’s called.
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