Blame insularity, secrecy and timing
Simon & Schuster; 320 pages; $30. Piatkus; £25ask Michael Moritz, a former journalist and prominent tech investor, what book they should read to understand Silicon Valley, he always recommends two. “They are not about Silicon Valley, but they have everything to do with Silicon Valley,” he says.
Two new books demonstrate how hard it is to write well about Silicon Valley. “Filterworld” is an outsider’s account of the Valley’s impact, which reads as if it was entirely reported and written in a coffee shop in Brooklyn. The book laments how “culture is stuck and plagued by sameness” and blames Silicon Valley’s algorithms, “the technological spectre haunting our own era of the early 21st century”.
In delicious detail, she offers her verdict on the techies who have become household names, such as Facebook’s founder: “As sweat poured down’s pasty and rounded face, I wondered if he was going to keel over right there at my feet.” That was in 2010, While Ms Swisher uses her memoir to hold up a mirror, unfortunately she does not gaze at it long. After chronicling the internet for theand her own outfit, Recode, she moved from the Valley to the swamp—Washington,—acknowledging that “I had become too much a creature of the place” and “part of the scene in a way that was starting to feel uncomfortable”.
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