The hugely popular Black Myth: Wukong has attracted some press for the wrong reasons.
An anthropomorphic monkey and a campaign against "feminist propaganda" set the video gaming community alight this week, following the release of the most successful Chinese title of all time.
The Destined One is based on the character of Sun Wukong, or the Monkey King, a key character in Journey to the West. High-end graphics, sophisticated game design and hot-blooded hype have all contributed to its success - as well as the size of China's gaming community, which is the largest in the world.
Niko Partners, a company that researches and analyses video games markets and consumers in Asia, similarly pointed out that Black Myth “helps showcase Chinese mythology, traditions, culture and real-life locations in China to the world”.
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