As eBay and Oxfam put pre-loved fashion on the map during London Fashion Week, Vogue looks at why it isn’t more normal for archival and pre-loved fashion to be on the runway.
As I found myself hot-footing it from eBay’s Endless Runway show to the Oxfam X Vinted show on the first night of London Fashion Week, it felt like a watershed moment for pre-loved fashion, which has so often been overlooked during fashion month. At the eBay show, models came down the circular runway – nodding to the importance of circular fashion – in everything from vintage Vivienne Westwood and Alexander McQueen to Christopher Kane and Chopova Lowena.
When Kim Kardashian curated a selection of vintage pieces for Dolce & Gabbana’s spring/summer 2023 show, they were reworked for the modern day, rather than genuinely celebrating pre-loved fashion. Of course, there’s the question of preserving these pieces of fashion history – which is why we often see remakes on the red carpet and on the runway, rather than the original museum-worthy gowns.
Sustainability Vintage Spring/Summer 2025
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