Why KTM must come to its senses and not panic amid MotoGP slump

OPINION: KTM has fallen behind its MotoGP targets since setting out an eight-year timeline to be title fighters when it joined the grid in 2017.

No one can dispute Stefan Pierer's long-standing business acumen. In addition to holding the position of CEO at KTM, he also sits on the boards of several billion-dollar companies. At the same time, it is clear that business projections are not so easily replicated in an ecosystem like MotoGP. The Austrian company is already running late, according to the timeline set by its most senior executive upon deciding to enter the championship in 2017.

He is always ready to lend a hand to his bosses, who have long seen him as one of the most efficient managers in the paddock, especially when it comes to the ratio of investment to sporting profit. The Finn has long been on the lookout for a chance in MotoGP and, in fact, the Mattighofen-based manufacturer even considered giving him a third team for 2024, had he secured the spot that was ultimately denied to him.

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