On Raffi Krikorian’s Technically Optimistic podcast, experts reveal how mobile apps help campaigns build “shockingly detailed profiles on people.”
have some advice if you’d prefer not to have companies track your every move and sell that data to campaigns: avoid mobile games like Candy Crush. . “You have data brokers who are gonna sell you information, so I can create a model of who I should persuade and turn out and an election.
Lindsey Schuh Cortes, CEO of the Democratic analytics firm TargetSmart, says in the episode: “My son, for instance, downloads all the apps on his phone. I’m like: ‘Don’t do that, they can track it, they can get more data.’ And he’s like, ‘Why do I care if they know I play Candy Crush?’ They know how long you play Candy Crush, they know all of those types of things. And then they’re gonna link it back to our house.
Krikorian explains the upshot of this information — and how campaigns can use it: “A lot of consumer data is supposedly anonymized, meaning data that’s collected, for example, from your phone’s GPS is stored without personally identifying information, like your name, or home address. But location data that shows someone winding up at the same house every night often gives a clear indication of what this person’s home address might be.
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