Confrontational online language from US politics is invading the UK and Europe.
The trend for videos where someone"schools","beats","takes apart" or even"destroys" their opponent appears to come from America's polarised political culture. Often the titles include the key verb in ALL CAPS.
"There's a massive fire hose of content out there and you have to do something to stand above it," he says."On YouTube there are 500 hours of video uploaded every single minute - you get a sense of why people tend towards the extreme in their titles." The trope is also heavily used by Ben Shapiro, the founder of conservative website The Daily Wire. The site's YouTube channel regularly uploads his clashes with liberal opponents, often with confrontational titles.
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