Why Ryan Smith reversed course with Utah NHL team nickname

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Why Ryan Smith reversed course with Utah NHL team nickname
NHLNational Hockey LeagueSalt Lake City
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After 3 decades spent in the sunny (and humid) South Florida media world, Jeff has traveled to across the country to partake in the delights of The Beehive State.

SALT LAKE CITY — Since the moment Utah learned it was getting an NHL team, fans have waited on pins and needles... or pucks and sticks... for word on what the club will be called.

However, last week, that position seemed to change as quick as Logan Cooley dekes out opposing goalies, and it might be a sign to the players in the Utah locker room about what kind of owners they're working for. Ahead of last week's fan party at the Delta Center, Ryan Smith made it known that he had hired a branding firm to help come up with a new team name and logo. He also alluded to a bracket-style system where fans will be able to vote on their favorite.

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